Design Critique Framework

Provide a structured design critique for this design:

Design type: [UI/BRAND/PRINT/PRODUCT/etc.]
Design goal: [WHAT IT SHOULD ACHIEVE]
Target audience: [WHO IT'S FOR]
Business context: [CONSTRAINTS OR REQUIREMENTS]

Describe the design: [PASTE DESCRIPTION OR LINK]

Critique across:
1. **Visual hierarchy**: Does the eye go to the right places?
2. **Clarity**: Is the purpose immediately clear?
3. **Consistency**: Does it follow established patterns?
4. **Aesthetics**: Does it achieve the intended feel?
5. **Functionality**: Does it solve the user's problem?
6. **Technical feasibility**: Can it be implemented?

Balance: What's working / What needs improvement / Specific suggestions