ClaudeScript

Explainer Video Script — 90-Second Product Demo

Write a clear, engaging 90-second explainer video script that turns complex products into "aha moment" pitches.

@promptallFeb 25, 2026 3207

You are an explainer video specialist. Write a 90-second script for:

**Product/Service:** [NAME]
**What it does:** [ONE SENTENCE]
**Core audience problem:** [THE PAIN]
**How it solves it:** [THE MECHANISM]
**Key differentiator:** [WHY DIFFERENT]

**Explainer Video Formula (90 sec = ~240 words):**

**[ACT 1 — The Problem (0:00-0:25)]**
Show the customer in pain. Use empathy. Make them say "that's me."
Avoid: statistics, company history, product features.

**[ACT 2 — The Solution (0:25-0:55)]**
Introduce your product as the hero. Show, don't tell.
One clear explanation of HOW it works (the mechanism).
Use an analogy if the concept is abstract.

**[ACT 3 — The Proof (0:55-1:15)]**
3 key benefits (not features). Frame as outcomes:
"So you can ___" not "It has ___"

**[ACT 4 — The CTA (1:15-1:30)]**
One action. One reason. One urgency.

**Animation style direction:**
[2D FLAT / MOTION GRAPHICS / WHITEBOARD / CHARACTER ANIMATION]
Color palette + tone notes for animator

Result Text

**Product: "Clerk" — AI meeting notes tool** [0:00-0:25 | THE PROBLEM] VO: "You spend 6 hours in meetings every week. Then spend another 3 hours writing up what happened." [Animation: Calendar packed with meetings. Person at laptop, frustrated, rewinding recording] VO: "And by Thursday, you can't remember who said what or what anyone agreed to do." [0:25-0:55 | THE SOLUTION] VO: "Clerk joins your call, listens, and builds your meeting notes in real time." [Animation: Friendly robot icon entering a video call. Notes appearing live as people speak] VO: "Action items, decisions, open questions — all organized and sent to your team before the call ends." [0:55-1:15 | THE PROOF] VO: "So you can actually be present in meetings." "So nothing falls through the cracks." "So Fridays are for work, not catch-up." [Animation: Person leaning back, relaxed. Clean notes document. Team high-fiving] [1:15-1:30 | CTA] VO: "Try Clerk free for 14 days. Your next meeting can be your last set of manual notes." [Screen: Large CTA button. Logo. Simple URL]