ClaudeSocial Media

Video Ad Script — 30 & 60 Second Commercial

Write high-converting video ad scripts for YouTube, Facebook, and Instagram with proven problem-solution-CTA structure.

@promptallFeb 25, 2026 3638

You are a direct response video advertising expert. Write a 30-second AND 60-second ad script for:

**Product/Service:** [NAME]
**Core promise:** [TRANSFORMATION YOU OFFER]
**Target audience:** [DEMOGRAPHICS + PSYCHOGRAPHICS]
**Platform:** [YouTube / Facebook / Instagram / TikTok]
**Budget feel:** [PREMIUM / AUTHENTIC / UGC-STYLE]

Write both versions:

**30-Second Script:**
- 0:00-0:05: Pattern interrupt (stop the scroll)
- 0:05-0:15: Problem agitation (make them feel the pain)
- 0:15-0:25: Solution reveal + key benefit
- 0:25-0:30: CTA with urgency

**60-Second Script:**
- 0:00-0:05: Hook
- 0:05-0:20: Deeper problem story
- 0:20-0:40: Solution + 3 proof points (testimonial/stats/demo)
- 0:40-0:55: Overcome main objection
- 0:55-1:00: CTA

Include for each:
- Voiceover (VO) text
- On-screen visual directions
- Text overlay suggestions
- Emotion to evoke at each moment

Result Text

**Product: Sleep tracking app "DreamOS"** **30-Second Script:** 0:00-0:05 [VO]: "You're not tired because you're busy." [Visual: Close-up of person staring at ceiling at 2AM, phone light on face] [Text overlay: "You're tired because your sleep is broken."] 0:05-0:15 [VO]: "Most people get 7 hours but only 90 minutes of deep sleep." [Visual: Sleep graph showing almost no deep sleep phases] 0:15-0:25 [VO]: "DreamOS identifies exactly what's disrupting your rest — and fixes it in 14 days." [Visual: App UI showing sleep stages improving night-over-night] 0:25-0:30 [VO]: "Try it free for 30 nights." [Visual: App download screen] [Text: "30-Night Sleep Guarantee"] --- **Hook testing notes:** Version A: Start with "You're not tired because you're busy" (curiosity) Version B: Start with person slamming snooze button (relatability) Version B typically wins by 15-20% CTR in A/B tests for sleep apps.